We assist you in gaining competitive advantage through a product development strategy by adding more value to your existing product through features, upselling, or cross selling. The best thing about this strategy is you may have already established yourself in your current markets and you may know what your customers want. You have the distribution channels, and you know how to reach them.
- So if you're thinking about expanding your product line or developing new products.
- So if you're thinking will your customer benefit from the added value or new feature? Are they asking for additions to the current product line?
- Do potential manufacturing, marketing, and distribution cost efficiencies exits from an expanded product line? Can you share current costs accross the new products or services?
- Can your current assets, brand, marketing, and distribution be used with the new product?
- Do you have the skills and capabilities to develope and produce the products proposed?